Purchasing Detecting Bull

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JCOM 2010 Text

The required “text” for JCOM 2010—Media Smarts is a DVD “book” called Detecting Bull—How to Identify Bias and Junk Journalism in Print, Broadcast and on the Wild Web (2009) by John McManus, who also operates the website GradetheNews.org.

Detecting Bull is a great example of one of the concepts we’ll discuss in Smarts—technological convergence, which means the phenomenon of difference media technologies coming together into single packages incorporating text, video, audio and web resources.

You may purchase Bull either as a download directly to your computer, or as a physical DVD from the Detecting Bull website.

NOTE: The universal player for the online download version of the “book” doesn’t work well on Macintosh, so you’ll have to order a physical DVD.

Got to the Detecting Bull website and then click on “Buy” in the lefthand column. That page will give you information on either downloading the Haihaisoft universal player, required to read the “book” on PC’s with Windows, or for ordering the physical version for Macs.

Because McManus is a longtime educator, he offers his book in this electronic format to keep the prices down, and so he can update the material in the fast-changing world of mass media.

If you have problems obtaining your desired version of Bull, contact either your instructor or John McManus directly (by clicking “Contact” in the lefthand column of the Bull website).

Get Bull, and start getting Media Smart!
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